Project Brief –
The Exchange Restaurant and Wine Bar is a popular hotspot for tourists, families and business people during the day and a place for gathering and eating socially at night. Our objectives when dealing with the rebuilding of the exchange website was to find a way to share information with customers. When looking at processes within the business, our aim was to reduce the workload of staff members in areas of customer service and recruitment by using software. We wanted to recreate the brand image and make it reflect the style of the restaurant and what it has to offer. The customer’s ability to browse and share menu’s, as well as engage with useful content delivered to them directly through social media channels, was paramount to creating an effective Inbound Strategy.