We decided to create an interactive timeline that would create a sense of nostalgia in their target market. We used images and scenes that people would remember as well as introduce some lesser known facts about the band. We created a branded that kept with the original style but put a modern delivery on it. The platform was built for several different devices, to engage the user and make it easy to share.
The project was a massive success driving sales and re-engaging a lost audience. The platform grew organically as people shared with their friends the memories of the band.