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Why SEO and Content Marketing need each other

Search Engine Optimisation is subject to technical factors when developing your website however these are of no use without content marketing. SEO states the requirements and content marketing fulfils them.  Getting found online depends on the problem you are solving for the user and creating content allows the user to find your product or service simply by providing what solves their problem. Below we have listed the interlinking parts.

Popularity of Content

When ranking for content, search engines will factor how many people have looked at your content initially. Having content that is of interest to your audience that you drive traffic to via social media and email will improve the rankings of your content on search engines. Creating assets (For example a content tool that is reusable such as an industry-specific calculator) will greatly improve your rankings because of continuous traffic to your site.

Having specific, long-tail Keywords

Search engines have developed over the years to be more advanced when finding the right content. Long-tail keywords dominate the results because they are more detailed about what problem the content solves. Creating content that solves a particular problem will be much more likely to get found organically. Without this type of content, your marketing keywords will be very broad, diluted and will be outranked by more specific pieces of content.

Website Authority

When search engines, like Google, decide which content to rank they look at the authority if a piece of content. The authority is built up from relevance to the website, links from other relevant websites (especially other sites with high authority)and internally linked keywords. Without content, other related platforms would not link their users to relevant content on your site, and you would not be able to build up internal links on your website.

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2017-04-21T10:45:44+00:00

About the Author:

Hi, thanks for visiting the site. I am the Head of Strategy for the Supine Digital team. I am here to share my advice on making the move to Inbound Marketing. If you have any questions, please don't hesitate to get in touch.